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Feb 23, 2020

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GRADUATE CATALOG 2018-2019 [Archived Catalog]

Public Relations and Corporate Communication, M.S.C.

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The Public Relations and Corporate Communication MSC allows a graduate student to pursue his or her interests in the business world of communication and influence. It provides the foundational knowledge for graduate students to work in close alignment with management and informational content distribution to shape public opinion.

Thesis not available.

Public Relations and Corporate Communication

Required courses in Communication (16 sem. hrs.)

COM 5443 - Public Relations Credits,: 3 sem. hrs.
COM 5444 - Practices in Public Relations Credits,: 3 sem. hrs.
COM 6501 - Communication Research Credits,: 3 sem. hrs.
COM 6502 - Process and Effects of Communication Credits,: 3 sem. hrs.
COM 6504 - Persuasion Credits,: 3 sem. hrs.
COM 6599 - Convocation Paper Credits,: 1 sem. hr.
COM 6099 - Written Comprehensive Exam Credits,: 0 sem hrs

Elective in Communication chosen from the following 3 hours (Select only one: 3 sem. hrs.)

COM 5403 - Negotiation Credits,: 3 sem. hrs.
COM 5446 - Media Sales Credits,: 3 sem. hrs.

Communication Total: (19 sem. hrs.)

Required Courses from the School of Business (6 sem. hrs.)

GBU 6552 - Law and Ethics in the Business Environment Credits,: 3 sem. hrs.
or
MGT 6570 - Managing in a Global Environment Credits,: 3 sem. hrs.
and MKT 6581 - Market Administration Credits,: 3 sem. hrs.

Business Electives: Choose two from the following courses (6 sem. hrs.)

MKT 5481 - Consumer Behavior Credits,: 3 sem. hrs.
MKT 5482 - Retailing and E-Commerce Credits,: 3 sem. hrs.
MKT 5485 - Integrated Marketing Communications Credits,: 3 sem. hrs.
MKT 5486 - Marketing Strategy Credits,: 3 sem. hrs.

School of Business Total: (12 sem. hrs.)

Total: 31 sem. hrs.

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