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    Mississippi College
   
 
  Feb 23, 2019
 
UNDERGRADUATE CATALOG 2013-2014 
    
UNDERGRADUATE CATALOG 2013-2014 [Archived Catalog]

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MKT 485 - Integrated Marketing Communications

Credits, 3 sem. hrs.
Prerequisite(s): MKT 381 .
An application-based study of marketing communications tools including advertising, promotions, direct marketing, personal selling, and public relations, and their coordination and integration into a unified program designed to influence a firm’s marketing channel, customer, and internal constituencies.




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