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    Mississippi College
  Nov 12, 2019
UNDERGRADUATE CATALOG 2013-2014 [Archived Catalog]

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MKT 481 - Consumer Behavior

Credits, 3 sem. hrs.
Prerequisite(s): MKT 381  or instructor’s consent.
The strategic implications of the internal, external, and decision-making factors which impact consumer purchasing patterns with emphasis on managerial applications.

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