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    Mississippi College
  May 27, 2020
UNDERGRADUATE CATALOG 2013-2014 [Archived Catalog]

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MKT 429 - Marketing Research

Credits, 3 sem. hrs.
Prerequisite(s): MKT 381 ; GBU 251 .
The study and application of techniques used to conduct systematic qualitative and quantitative business research. The course teaches a basic research process that includes characterizing business problems or opportunities and developing research objectives, designing a research methodology to address the research objectives, conducting the research in a systematic fashion, and using the tools of statistics to analyze and report the research results.

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