Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

Skip to Main Content

    Mississippi College
   
 
  Aug 25, 2019
 
UNDERGRADUATE CATALOG 2013-2014 
    
UNDERGRADUATE CATALOG 2013-2014 [Archived Catalog]

[Add to Personal Catalog]

MKT 381 - Marketing Principles

Credits, 3 sem. hrs.
An introductory overview of the marketing process, including segmentation and target market selection, marketing mix development, and marketing strategy with emphasis on the interaction with the business environment. Global impact, social responsibility and ethics, technology, and other macromarketing issues are included.




[Add to Personal Catalog]