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  Nov 27, 2022
 
UNDERGRADUATE CATALOG 2019-2020 
    
UNDERGRADUATE CATALOG 2019-2020 [Archived Catalog]

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MKT 381 - Marketing Principles

Credits, 3 sem. hrs.
An introductory overview of the marketing process, including segmentation and target market selection, marketing mix development, and marketing strategy with emphasis on the interaction with the business environment. Global impact, social responsibility and ethics, technology, and other macromarketing issues are included.




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