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  Aug 21, 2019
 
UNDERGRADUATE CATALOG 2018-2019 
    
UNDERGRADUATE CATALOG 2018-2019 [Archived Catalog]

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MKT 381 - Marketing Principles

Credits, 3 sem. hrs.
An introductory overview of the marketing process, including segmentation and target market selection, marketing mix development, and marketing strategy with emphasis on the interaction with the business environment. Global impact, social responsibility and ethics, technology, and other macromarketing issues are included.




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