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UNDERGRADUATE CATALOG 2015-16
Mississippi College
   
 
  Aug 08, 2022
 
UNDERGRADUATE CATALOG 2015-16 
    
UNDERGRADUATE CATALOG 2015-16 [Archived Catalog]

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MKT 381 - Marketing Principles

Credits, 3 sem. hrs.
An introductory overview of the marketing process, including segmentation and target market selection, marketing mix development, and marketing strategy with emphasis on the interaction with the business environment. Global impact, social responsibility and ethics, technology, and other macromarketing issues are included.




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