Marketing Strategy   [Archived Catalog]
UNDERGRADUATE CATALOG 2020-2021
   

MKT 486 - Marketing Strategy

Credits, 3 sem. hrs.
Prerequisite(s): MKT 381 .
An application of marketing concepts and skills within the business environment. Using computer simulations, students analyze data, make decisions, implement solutions, and evaluate results. The course provides an illustration of the effects of marketing planning, implementation, and control on the total business system.