Marketing Principles   [Archived Catalog]
UNDERGRADUATE CATALOG 2020-2021
   

MKT 381 - Marketing Principles

Credits, 3 sem. hrs.
An introductory overview of the marketing process, including segmentation and target market selection, marketing mix development, and marketing strategy with emphasis on the interaction with the business environment. Global impact, social responsibility and ethics, technology, and other macromarketing issues are included.