Persuasion   [Archived Catalog]
GRADUATE CATALOG 2018-2019
   

COM 6504 - Persuasion

Credits, 3 sem. hrs.
Prerequisite(s): Graduate Standing. The course is a study of the communication principles and techniques for attitude and behavioral change of groups and society. The course examines persuasion techniques used in all forms of communication: interpersonal, group and media.