Graduate Graphic Design I   [Archived Catalog]

ART 5415 - Graduate Graphic Design I

Credits, 3 sem. hrs.
Prerequisite(s): Graduate Graphic Design Coordinator or Department Chair approval. This course explores the theories, strategies and processes of designing a complete corporate brand image, with a focus on business for the sake of the client. Through a series of lectures, demonstrations and studio work, students are expected to develop an image-building strategy and produce a variety of projects including logo design, an identity system, packaging, publication, collateral and direct mail design. (Lab fee required.)