Marketing Strategy   [Archived Catalog]

MKT 5486 - Marketing Strategy

Credits, 3 sem. hrs.
Prerequisite(s): Graduate standing; MKT 381; FIN 341. An application of marketing concepts and skills within the business environment. Using computer simulations, students analyze data, make decisions, implement solutions, and evaluate results. The course provides an illustration of the effects of marketing planning, implementation, and control on the total business system.