Integrated Marketing Communications   [Archived Catalog]
GRADUATE CATALOG 2015-2016
   

MKT 5485 - Integrated Marketing Communications

Credits, 3 sem. hrs.
Prerequisite(s): Graduate standing; MKT 381. An application-based study of marketing communications tools including advertising, promotions, direct marketing, personal selling, and public relations, and their coordination and integration into a unified program designed to influence a firm’s marketing channel, customer, and internal constituencies.