Retailing and E-Commerce   [Archived Catalog]
GRADUATE CATALOG 2015-2016
   

MKT 5482 - Retailing and E-Commerce

Credits, 3 sem. hrs.
Prerequisite(s): Graduate standing; MKT 381. Retailing and E-Commerce examines the strategic and tactical decisions retailers make and the concepts, practices and technology they use in making those decisions. The course introduces students to the many ways in which information technology and the Internet can be used to enhance retail operations. Both store-based and web-based retail businesses are examined. While the course focuses on the retail industry, the content of the course is useful for students interested in working for companies that interface with retailers such as manufacturers of consumer products or for students with an entrepreneurial interest.